Meet Our Team

REVERSE plus was built by industry veterans who have dedicated their careers to making the reverse mortgage product accessible, understandable, and powerful for every loan originator.

Co-Founders

The expertise behind REVERSE plus

Dan Hultquist

Educator & Reverse Mortgage Advocate

Meet Dan Hultquist, reverse mortgage educator and advocate. While known for his insightful books on the topic, Dan has also personally trained over 10,000 mortgage originators, agents, advisors, and regulators.

Despite his busy life, Dan enjoys curling up with federal regulations, and plays with FHA Mortgagee Letters like gifts on Christmas morning.

A Penn State alum with an MBA from Kennesaw State, Dan recently returned to Pennsylvania where he can hear the distant roar of Nittany Lions.

“In a previous career, Dan was a club tennis pro and believes Wimbledon Sunday is a religious holiday — and that pickleball is a real sport with real athletes.”

Jeff Birdsell

Pioneer in Reverse Mortgage Technology

Jeff is a pioneer in reverse mortgage technology and one of the kindest people you’ll ever meet. In the late ’90s, he created the first-ever software application comparing HECM and proprietary products side by side — used widely across the industry, including by HUD counselors.

He served on the inaugural NRMLA Board in 1997 and has consulted with and designed software for major reverse mortgage platforms.

Jeff earned his CMB designation in 2006 and was named a Tech All-Star in 2016 by the Mortgage Bankers Association. His deep knowledge and creativity power our Analyzer Pro.

“Outside of work, he enjoys building model trains, riding mountain bikes, and spending time with his wife, kids and grandchildren.”

What We Stand For

Our Core Values

REVERSE plus exists to replace myths with math, confusion with clarity, and obstacles with opportunity. We equip mortgage professionals with accurate information and smart tools so they can unlock the full potential of reverse.

Numbers matter.

Precision in every calculation, every scenario, every recommendation. Accuracy is non-negotiable.

Words matter.

Clarity in how we explain the product. The right words replace fear with understanding.

Facts matter.

We replace myths with math, confusion with clarity, and obstacles with opportunity.

“We built REVERSE plus because we believed the industry deserved better tools — and the professionals in it deserved to succeed.”

Where We're Headed

Our Vision

We believe every mortgage professional deserves access to world-class tools, education, and support for the reverse mortgage product. Our vision is a future where the reverse mortgage is fully understood, properly positioned, and accessible to every senior who could benefit from it.

Ready to work with the best in the business?

Get in touch with our team or start exploring the tools Dan and Jeff built to help you close more reverse mortgage loans.